Colorado Latino Exit Poll 2024
Landmark Exit Poll Highlights What Motivated Colorado Latino Voters in 2024 General Election
Latinos voted for Democrats 2:1, viewed Republicans as more ‘hostile’
DENVER – Latino voters in Colorado overwhelmingly supported Democratic candidates for federal offices in the 2024 General Election, voting for Vice President Kamala Harris and Democratic congressional candidates by a 2-to-1 margin statewide, according to results of the bi-annual Colorado Latino Exit Poll released today.
In an election cycle where national headlines focused on Latinos’ potential shift toward President-elect Donald Trump and other Republican congressional candidates, Latinos in Colorado remained supportive of Democrats and progressive policies in their voting preferences in 2024. Several successful candidate campaigns and key statewide ballot issues in the 2024 General Election were buoyed by strong support from Colorado’s Latino voters.
“Latinos were motivated by a desire to support the issues they care deeply about and to advance the interests of their community,” said pollster Dr. Gabe Sanchez of BSP Research. “The Latino electorate is highly influential in Colorado, and we saw that reflected in Congressional District 8, where the state’s highest concentration of Latino voters faced a choice between two Latino candidates. Despite seeing a drop in Latino vote share from 2022 to 2024, the 56% majority support from Latino voters for Yadira Caraveo could undoubtedly help the first Latina member of Congress keep her seat in a very competitive district.”
Fielded from Oct. 24 – Nov. 5 (Election Day), the Colorado Latino Exit Poll surveyed 600 Latina and Latino voters across the state, including oversampling in Congressional Districts 3 and 8, to provide insights into the views of a critical demographic in the 2024 General Election. The nonpartisan poll launched in 2022 is conducted during presidential and midterm elections to help bolster research around the attitudes and policy preferences of Latina and Latino voters — the state’s second-largest and fastest-growing ethnic voting bloc. Polling was commissioned by the Colorado Latino Exit Poll, an initiative of Voces Unidas/Voces Unidas Action Fund and COLOR/COLOR Action Fund, with an overall margin of error of +/- 4%.
Key takeaways from the 2024 Colorado Latino Exit Poll include:
- 67% of Latinos across the state of Colorado supported Vice President Harris in 2024, helping her win Colorado’s 10 electoral votes. This is 4% higher than Latinos nationally based on national exit poll numbers.
- 63% of Latino voters reported supporting a Democratic candidate in their congressional race, including 62% in CD-3 and 56% in CD-8.
- The most important issues to Latino voters in Colorado in 2024 were all based on the economy: inflation/rising cost of living, improving wages and income, and affordable housing.
- Latino voters in Colorado continue to support expanding access to reproductive health including abortions and humane immigration policies.