Pocketbook issues continue to dominate the concerns of U.S. Latino voters — cost of living, jobs, housing and health care affordability — with immigration rounding out the top five
WASHINGTON, D.C. – As President Trump approaches the 100-day mark of his presidency, pocketbook issues — cost of living, jobs, housing and health care affordability — continue to dominate the concerns of Latino voters with immigration rounding out the top five, according to poll results released today by a coalition that includes Voces Unidas/COLOR, UnidosUS, the League of United Latin American Citizens (LULAC) and Climate Power en Acción.
In Colorado, 59% of Latino voters (60% nationally) believe things are going in the wrong direction, and 52% (67% nationally) hold President Trump and his administration responsible. On the economy, 46% (54% nationally) said it is worse compared to last year and two-thirds believe Trump’s tariffs will hurt the economy.
“In survey after survey, in Colorado and across the country, Latinas and Latinos continue to identify cost-of-living issues as top concerns that have not been adequately addressed by policymakers,” said Alex Sánchez of Voces Unidas, which co-leads with COLOR the Colorado Latino Agenda, a statewide public research initiative that publishes relevant and timely in-depth reports about Latinas and Latinos in Colorado. “Consistent with our past research, this recent national poll also shows the energy behind more common-sense immigration policy reforms over just border security. Latinos are telling us that they want humane immigration policies, and they continue to reject the approach of the current administration.”
“We’re pleased to bolster our own research by participating in this national survey of Latino voters and to ensure issues important to Coloradans are included,” said Dusti Gurule, President and CEO of Colorado Organization for Latina Opportunity and Reproductive Rights (COLOR). “Beyond views on the economy and immigration, this poll finds that three-quarters of Latino voters both in Colorado and nationally think it is wrong to make abortion illegal and take that choice away from everyone else.”
The bipartisan survey of 1,002 registered Latino voters nationwide — with oversamples in Arizona, California, Colorado, Florida and Texas — was conducted April 11-19 by BSP Research and Shaw & Co.
- Click HERE to watch a replay of today’s webinar.
- Click HERE to see a slide presentation of the poll’s national toplines.
- Click HERE to visit the Colorado Latino Agenda to see toplines by state and crosstabs.
In a media briefing Monday morning, pollsters noted that partisanship dominates many responses, but the data show that Latino Trump voters are not on board with all his policies, with support lagging by 7-10 points. On the other hand, data do not show they have embraced Democrats’ positions.
Key Findings Include:
On President Trump and his Administration:
- 58% (63% nationally) have an unfavorable view of the President, and 60% (59% nationally) disapprove of the job he is doing.
- 58% (61% nationally) have an unfavorable view of Elon Musk.
- Two-thirds (67% in Colorado and 66% nationally) of Latino voters believe the Trump tariffs will hurt the economy and lead to higher prices.
On U.S. Congress and Political Parties
- 63% (60% nationally) have an unfavorable view of Republicans in Congress, and 54% (59% nationally) disapprove of the way they are handling their congressional majority.
- 63% in Colorado and nationally have a favorable view of Democrats in Congress, and 57% (58% nationally) approve of how they are handling their role in Congress, with 47% (60% nationally) saying Democrats should fight hard against the Trump administration and his policies.
- 57% (59% nationally) are not confident that Congress attempts to act in the best interest of Latinos, with only 11% (15% nationally) stating they are “very confident” in Congress on the issue.
- Only 36% of Colorado Latinos (compared to 49% nationally) say Democrats will do a better job addressing their top issues, while 22% (26% nationally) say Republicans will.
- 43% (54% nationally) say Democrats care a great deal about the Latino community, while 24% (25%) say Republicans care a great deal.
On Issues, Policies and Political Environment
- Top priorities for Latino voters continue to be driven by pocketbook issues.
| Issue | Rank in Colorado | Rank Nationally |
| Jobs and the Economy | 1 (43%) | 2 (40%) |
| Cost of living / inflation | 2 (42%) | 1 (52%) |
| Health care | 3 (27%) | 4 (23%) |
| Immigration reform | 4 (23%) | 5 (21%) |
| Housing costs / availability | 5 (22%) | 3 (28%) |
- 53% (58% nationally) disapprove of changing Medicaid policies related to eligibility and coverage to cut $600-$800 billion from the program over the next 10 years.
- 62% (64% nationally) disagree with cutting personnel and offices from programs like Medicaid and Social Security.
- 72% (62% nationally) oppose reducing funds for the federal government’s SNAP program.
- 60% (66% nationally) believe the rule of law is failing and the constitution is being violated.
On the Economic Landscape
- 58% (60% nationally) believe President Trump and congressional Republicans are not focusing enough attention on lowering the cost of everyday necessities.
- Compared to last year, 46% (54% nationally) feel the economy is worse now, with only 19% nationally and in Colorado thinking it’s doing better. 32% (35% nationally) say their own financial situation is worse.
- Two-thirds (67% in Colorado and 66% nationally) believe the tariffs President Trump is implementing will reduce their economic opportunity and security by raising the price for goods and services; 66% (64% nationally) believe tariffs were a bad move and that trade will be terrible for the United States.
On Immigration & Border Security
- 82% (78% nationally) of Latino voters believe it is important to deport dangerous criminals, but that President Trump and congressional Republicans should not target long-residing undocumented immigrants without criminal records.
- Top immigration policy priorities are a path to citizenship for long-residing undocumented immigrants (48% in Colorado and 54% nationally) and those brought to the country as children (54% in Colorado and 51% nationally), and cracking down on human smugglers and drug traffickers (45% in Colorado and 46% nationally).
- Nearly half (46% in Colorado and 49% nationally) of Latino voters believe the Trump administration’s deportation policies put them, their family and/or friends at risk.
- As for recent immigration policies and actions, 37% (43% nationally) think many people fear immigration authorities will arrest them even if they’re U.S. citizens or have legal status.
- 65% (60% nationally) disapprove of the administration’s actions of deporting undocumented immigrants from the U.S. without court hearings.
- 66% (62% nationally) disagree with eliminating birthright citizenship for children born in the U.S. to an undocumented parent.
On Climate Progress & Cost of Energy
- 66% (60% nationally) disapprove of eliminating funds for programs that help Americans pay their electricity bills to help cut the federal budget.
- 61% (59% nationally) disapprove of cutting federal aid for programs designed to address the impact of climate change and extreme weather events on local communities.
- 58% (57% nationally) disapprove of cutting funds for programs designed to improve environmental conditions in minority communities to help cut the overall federal budget.
“Latino voters are frustrated that their economic priorities are being ignored and that a key promise made by President Trump during the election is not being kept. Economic discontent was the most potent driver in the 2024 election, helping President Trump increase support among Latinos. But over half of Hispanic voters feel the economy is worse now than a year ago and nearly as many believe it will be worse a year from now,” said Janet Murguía, president and CEO of UnidoUS.
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About Voces Unidas
Voces Unidas de las Montañas is a nonprofit organization that elevates the voices of rural Latinas and Latinos in Colorado to inform policy at the local, state and federal levels. In partnership with COLOR, Voces Unidas leads the Colorado Latino Agenda, a statewide public research initiative that publishes relevant and timely in-depth reports about Latinas and Latinos in Colorado.
About the 2025 100-Day Hispanic Electorate Poll:
Bipartisan pollster team, BSP Research and Shaw & Co.
- Total N=1,002 voters
- N= 150 per: California, Florida, Texas.
- N= 100 per: Arizona, Colorado.
- Margin of error +/- 3.1%.
Field Dates: April 11– April 19, 2025
- Survey available in English and Spanish, according to respondent preference
- Mixed mode: live phones, text invites, online panels.
About BSP Research
BSP Research is a Latino-owned polling, research, and analytics firm headquartered in Los Angeles, California. Founded in 2021 by Matt Barreto and Gary Segura, who have more than two decades of experience in national polling and research, BSP Research is a leading research and analytic firm with expertise on the political and social views of the American population and beyond. BSP has industry-leading expertise in culturally competent research on communities of color and other forms of disadvantage, and extensive experience in bilingual polling and data gathering from all varieties of communities.
About Dr. Daron R. Shaw
Dr. Shaw is president of Shaw & Company Research and is a professor in the Government Department at the University of Texas at Austin. He teaches American Government, Campaigns & Elections, Public Opinion & Voting Behavior, and Political Parties. Professor Shaw currently serves as one half of the bipartisan polling team for Fox News and is a member of the Fox News Decision Team. He is also associate PI for the 2020 and 2024 American National Election Studies and is co-director of the University of Texas Poll.
About UnidosUS
UnidosUS is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have challenged the social, economic, and political barriers that affect Latinos through our unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. We believe in an America where economic, political, and social progress is a reality for all Latinos, and we collaborate across communities to achieve it.
About League of United Latin American Citizens (LULAC)
The League of United Latin American Citizens (LULAC) is the nation’s oldest and largest Latino civil rights organization. Founded in 1929, LULAC is committed to advancing the rights and opportunities of Latino Americans through advocacy, community building, and education. With a growing network of councils nationwide, LULAC remains steadfast in its mission to protect and empower millions of Latinos, contributing daily to America’s prosperity. For more information about LULAC and its initiatives, please visit https://lulac.org/
About Climate Power en Acción
Climate Power En Acción is a project of Climate Power focused on running a strong earned and paid media political communications operation, cemented on tailored research, polling, and creative products focused on driving the national and local climate narrative for Latinos, aimed to support a green economy transition and cementing climate progress for future generations.
